Jovan Rajić (September 21, 1726 – December 22, 1801) was a Serbian and Bulgarian writer, historian, traveller, and pedagogue, considered one of the greatest Serbian academics of the 18th century. He was one of the most notable representatives of Serbian Baroque literature along with Zaharije Orfelin, Pavle Julinac, Vasilije III Petrović-Njegoš, Simeon Končarević, Simeon Piščević, and others (although he worked in the first half of 18th century, as Baroque trends in Serbian literature emerged in the late 17th century).